Client
Fabletics,
TechStyle Fashion Group
Location
Bellevue, WA
Type
Retail Store
Size
2,000 sf
Fabletics Retail Store | Bellevue, WA
The second generation of online retail.
Fabletics was born on the internet. They generate over a billion dollars in retail sales in the growing ‘active-lifestyle’ category. In order to continue to compete in their sector, it was clear that Fabletics needed physical stores. However, in our digital society, stores shifted from the only point of sale to act as a showroom and fitting rooms. The stores functionally augment their online presence.
Fabletics is a living brand and the design of their stores has evolved over a number of iterations. The graphic quality of the first iterations has given way to a subtle elegance as the brand has matured. It has settled into a confident mentality about what their physical presence is and how it complements their online presence.
The Fabletics store in Bellevue, WA represents the fourth evolution of the interior design. The palette is cleaner more refined and brighter.
“Fabletics is active, innovative, and versatile in everything we do. We wanted to express this in our physical environment. Onyx Creative helped us do just that - transforming our online-born company in a physical store that beautifully represents our brand’s values.”
Erin Ichikawa
Sr. Project Manager of New Market Development
TechStyle Fashion Group
At Onyx Creative, we understand the importance of creating environments that are both functional and visually appealing. Whether we are designing a cutting-edge retail space or a serene spa retreat, our goal is to exceed our clients' expectations and deliver results that are timeless and inspiring.
With a focus on collaboration and attention to detail, we work closely with our clients to understand their unique needs and vision. From concept development to final construction, we are committed to delivering excellence at every stage of the design process.
Online to brick-and-mortar case study
