
Client
Dick’s Sporting Goods
Location
Various
Type
Retail Shop
Size
40,000 SF - 80,000 SF
Dick’s Sporting Goods
Retail prototype design & national roll-out.
Onyx Creative partners with Dick’s Sporting Goods to deliver comprehensive prototype management services, ensuring consistency and excellence across their nationwide retail locations. Our role involves managing and updating four distinct prototypes—single level, two level, combo store, and triple play—to meet evolving brand standards and market demands. We carefully review each project to ensure it follows the specific prototype guidelines, maintaining Dick’s Sporting Goods' design standards. This collaboration enables the seamless rollout of innovative retail spaces that enhance customer experience and reinforce the brand's position as a leader in the sporting goods industry.



