the second generation of online retail

Fabletics was born on the internet. They generate over a billion dollars in retail sales in the growing ‘active-lifestyle’ category. In order to continue to compete in their sector, it was clear that Fabletics needed physical stores. However, in our digital society, stores shifted from the only point of sale to act as a showroom and fitting rooms. The stores functionally augment their online presence.

Fabletics is a living brand and the design of their stores has evolved over a number of iterations. The graphic quality of the first iterations has given way to a subtle elegance as the brand has matured. It has settled into a confident mentality about what their physical presence is and how it complements their online presence.

The Fabletics store in Bellevue, WA represents the fourth evolution of the interior design. The palette is cleaner, more refined and bright. See how the Fabletics store design has evolved over time in our Retail Online to Brick-and-Mortar Case Study.

Client | Fabletics, TechStyle Fashion Group
Location | Bellevue, WA
Size | 2,000 SF
Type | Retail Store