ProductDNA

boldly defining a start-up company’s brand story

ProductDNA, a start-up business agility consulting agency, needed a bold new brand identity to express their story. Together our teams explored typography, logo mark concepts, and gradient colors to represent the fluid movement and process of team thinking that ultimately creates better products for the world. The logo mark represents several ideations in one, including an abstract letter P and D, an infinity symbol, and DNA strands.