by Rachel Raymond
Rebranding your company takes time. You need to think about the current state of your company, the progress of your company for the future and how you’d like to be seen. Sometimes the hardest part of rebranding is understanding how to capture the view and attention of your audience while also having your company be perceived the way you want it to be by that audience. I will explain the steps that we took to rebrand our company and give some insight on how your team can approach internal rebranding the same way.
Read MoreKnowing when to start
We are known as a retail design company. It’s not a bad thing to be really good at one thing, but when you want people to see your other talents and attract a diverse spectrum of work, it can be difficult to pull off. This idea of wanting more diverse project types and showing off new service offerings is what started the three-year process for the Onyx Creative re-brand.
Read MoreHerschman Architects is now Onyx Creative.
Why the name change?
After 44 years in business, we are readying ourselves for decades to come. As part of this process, the firm will combine our longtime foundation of technical expertise and quality services with an increased focus on aspirational design.
During our history, we evolved from a small architectural firm to a leading national multi-discipline professional services firm.
The new name reflects our values, culture and creativity commitment. It acknowledges our team as a whole, while reinforcing our strengths to provide clients and staff new opportunities.
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